Category: Brand Awareness and Positioning
· Droga5 - Brew by Feel; Cascade Brewing Co
· DDB Sydney - Making Tracks; Tourism Australia
· Deepend and Nomad - Taronga Zoo iPhone app - Monkey Mayhem; Taronga Zoo
· Soap Creative -World’s Biggest Pacman; Microsoft & Namco Bandai Games
Category: Direct Response and Lead Generation
· George Patterson Y&R - Picnic - It's no Picnic; Picnic
· Initiative - Oxfam Unwrapped 2010; Oxfam
· Pusher - Live the Goodlife; Goodlife
· Deepend - Lick-A-Prize 2010/11; Unilever - Streets Paddlepop
Category: Product Launch
· BCM - The Art of Shaping; Triumph International
· The White Agency - The Commonwealth Bank Property Guide; Commonwealth Bank of Australia
· Maxus - All New Suzuki Swift Launch; Suzuki
Category: Brand Loyalty and Retention
· Starcom -Whiskas Pledge; Mars Petcare
· TheFARM Digital - Neutrogena One Less Stress; Johnson & Johnson Pacific
· Profero - Feed A Friend; Pizza Hut
Category: Brand Destination Site
· George Patterson Y&R - Canvas2Kickass; Just Car Insurance
· DDB Sydney - There’s Nothing Like Australia; Tourism Australia
· Deepend and Nomad - Taronga Zoo iPhone app - Monkey Mayhem; Taronga Zoo
· The White Agency - The Commonwealth Bank Property Guide; Commonwealth Bank of Australia
Category: Cross-Platform Integration
· Droga5 and MediaCom - VB Profile Interventions; Victoria Bitter
· Publicis Mojo, Melbourne - MAXIBON Man-Chew; Nestle Peters Ice Cream
· Visual Jazz - Under a Rising Sun; Defence Force Recruiting
Category: Branded Content
· Droga5 - Brewer's Nose; Cascade Brewing Co
· 303 Group - Enjoy The Ride; Office of Road Safety
· DDB Sydney -Making Tracks; Tourism Australia
· Deepend and Nomad - Taronga Zoo iPhone app - Monkey Mayhem; Taronga Zoo
Category: Search Marketing (Paid Search)
· MediaCom Australia - Turning Dell's cookies into sales; Dell Australia
· FirstClick Consulting - oo.com.au ROI Rescue; oo.com.au
· Maxus - In Our Nature Acquisition; Shangri-La Hotels and Resorts
Category: Search Marketing (Organic Search)
· MediaCom Australia – Injecting; Procter & Gamble Metamucil
· First Rate - The Power of Longtail; Focus Property
· Outrider Australia - iiNet SEO and Social Media Integration; iiNet
Category: Social Media Marketing:
· MEC - Intelligence that wins wars; Activision
· Host - The Coke Machine Fairy; The Coca-Cola Company
· Pusher - Cheezels 'The Big Cheeze'; Snackbrands
· DDB Sydney - Making Tracks; Tourism Australia
Category: Rich Media and Digital Video
· 303 Group – Totems; Perth International Arts Festival
· Initiative - The Optima Experience; Kia Motors Australia
· The White Agency - The Commonwealth Bank Property Guide; Commonwealth Bank of Australia
Category: Not-for-Profit / Public Service
· Austereo - U20 Radio; Federal Government
· Naked Communications – SpeedKills; Transport Accident Commission
· Initiative - Oxfam Unwrapped 2010; Oxfam
· Deepend and Nomad - Taronga Zoo iPhone app - Monkey Mayhem; Taronga Zoo
View Event Video here
